THE SYNERGETIC IMPACT OF ELECTRONIC AND QUICK COMMERCE ON THE FOOD INDUSTRY IN UKRAINE

Introduction. The e-commerce market in the food industry requires adaptation and innovation, but constraints hinder the implementation of modern solutions. Investments, clear regulations, and new technologies are needed to ensure product quality and stimulate innovation. Purpose. The study aims to investigate the synergistic impact of e-commerce and quick commerce on the food industry in Ukraine and to determine future development prospects. Methods. The study involves the examination and analysis of scientific research and publications, an exploration of approaches to e-commerce and quick commerce, and an assessment of their impact on Ukraine's food industry. Results. The factors of development, results, the essence of the synergy between e-commerce and quick commerce in Ukraine's food industry, problems, solutions, and development prospects have been identified. Conclusion. E-commerce and quick commerce are transforming Ukraine's food industry, enhancing efficiency and consumer satisfaction. Sustainable growth in the sector requires innovations, improved logistics, and increased safety standards.