Features of change management in small business

It is clarified that the essential content of the concept of “change” implies a certain procedural phenomenon, including awareness of the need for change, the implementation of change, and the consolidation of the result of change. Various types of changes are considered (there is no classical generally accepted classification yet), as well as the most popular models of change management and the use of these models in small businesses. The results of small business development in our country (modern characteristics and industry structure) are briefly analyzed and the main problems of small business development are formulated. The peculiarities of change management in small business are determined by the peculiarities of the small business itself, considered in the context of the study of the possibility of change management (sensitivity to change, flexibility, the need for innovation, working in a highly competitive environment, short-term existence, facilitated document management, quick reaction, corporate solidarity of staff, risk). For the first time, a feature of small business is highlighted – corporate solidarity of staff. The main features of change management in small business are considered. Communications on any communication platform are particularly important, the mandatory use of new technologies, the possibility of using various change management strategies, the publicity and openness of small businesses, the importance of continuous staff training, and the cascading formation of communication goals at all stages of change implementation are noted. The necessity of using various systems for evaluating the effectiveness of change management results is confirmed, since there simply is no unified system; The possibility, but limited use of Lean technologies is noted, since the reserves for reducing costs in small enterprises are always practically exhausted; certain features of change management in small businesses of various industry affiliations (manufacturing, construction business, services and trade differ in their economies, processes, sizes).