Empirical Comparison of Forecasting Methods for Air Travel and Export Data in Thailand

Time series forecasting plays a critical role in business planning by offering insights for a competitive advantage. This study compared three forecasting methods: the Holt–Winters, Bagging Holt–Winters, and Box–Jenkins methods. Ten datasets exhibiting linear and non-linear trends and clear and ambiguous seasonal patterns were selected for analysis. The Holt–Winters method was tested using seven initial configurations, while the Bagging Holt–Winters and Box–Jenkins methods were also evaluated. The model performance was assessed using the Root-Mean-Square Error (RMSE) to identify the most effective model, with the Mean Absolute Percentage Error (MAPE) used to gauge the accuracy. Findings indicate that the Bagging Holt–Winters method consistently outperformed the other methods across all the datasets. It effectively handles linear and non-linear trends and clear and ambiguous seasonal patterns. Moreover, the seventh initial configurationdelivered the most accurate forecasts for the Holt–Winters method and is recommended as the optimal starting point.