THE ROLE OF LICENSING IN PROTECTING TRADEMARKS IN THE REPUBLIC OF NORTH MACEDONIA

The aim of this study is to investigate, in the context of the Republic of North Macedonia, the role that licensing plays in protecting trademarks. Businesses rely heavily on trademarks to protect their trademark identification, build consumer trust, and maintain goodwill. In the Republic of North Macedonia, trademark protection is essential for promoting economic development and enabling international trade. The study explores how licensing agreements help safeguard intellectual property while enhancing trademark value. It explores the complex nature, benefits, and pitfalls of licensing while diving into its historical and legal foundations. Licensing is a way to improve trademark quality and consistency by making sure that products live up to consumer expectations. The study also highlights how crucial it is to abide by intellectual property laws and stop trademark infringement from a moral and legal standpoint. In addition, it clarifies the difficulties and most current advancements in the field of trademark licensing, providing information and suggestions for businesses and other interested parties. Furthermore, this research not only sheds light on the significance of licensing in safeguarding trademarks but also emphasizes the critical role it plays in bolstering the economic landscape and international trade within Republic of North Macedonia.