Customer adoption of Chat GPT for web development and programming assistance in the Zimbabwe tech industry

ChatGPT, an advanced conversational AI model by OpenAI, signifies a significant leap in human-computer interaction. Optimized for dialogue, ChatGPT has the potential to transform web development and programming support. In Zimbabwe, 60% of IT programmers express concerns about UI/UX design, while 70% face challenges in service quality due to software flaws and inadequate testing. This study investigates ChatGPT's application in Zimbabwe's tech industry for web development and programming support, and its impact on organizational performance. Employing an integrated Delone and McLean IS Success Model, the research examines adoption trends, barriers, and benefits of integrating ChatGPT into development workflows.A quantitative approach was utilized, employing survey data and statistical methods. A 5-point Likert Scale survey was distributed to 30 Zimbabwean ICT workers. Data analysis with SmartPLS 3.0 included descriptive and confirmatory factor analyses to assess reliability (Cronbach's alpha, composite reliability) and validity (factor loadings, AVE, HTMT ratio). Results indicate that ChatGPT significantly influences system, information, and service quality, enhancing user satisfaction and organizational benefits, with system quality exerting the strongest impact. Moreover, system quality positively affects organizational performance, though the moderating role of flexible organizational culture was insignificant. Recommendations include enhancing training data tailored to local technological needs, integrating real-time data sources, offering a paid version for updated data, ensuring robust error handling for service quality, providing educational resources, implementing feedback mechanisms, conducting developer training programs, and promoting cross-functional collaboration.