THE LEGAL ASPECTS OF INFLUENCER ADVERTISING IN THE USA

This article explores the legal dimensions of influencer advertising in the USA.It addresses the regulatory landscape with an emphasis on disclosure requirements, intellectual property issues, and contractual terms.The analysis highlights how these legal structures are designed to ensure transparency, uphold ethical standards, and protect consumer rights in the rapidly expanding field of influencer marketing.The article also examines the enforcement mechanisms employed by regulatory bodies to ensure compliance.Potential legal risks and liabilities for both influencers and brands are discussed.