APPLIED DICTICS IN COMMUNICATION AND ORGANIZATIONAL BEHAVIOR

This article aims to highlight the importance of communication in the internal and external organizational environment, along with the technological applications that can help companies in this process. Therefore, it begins by presenting the importance of the organizational structure for the implementation of excellent communication, then two types of organizational communication are evidenced, institutional communication that deals with an aspect more related to internal processes and staff training for better behavior and communication, and marketing communication that has a greater focus on external communication in order to demonstrate a better image of organizations for the market in order to generate benefits. Then, the importance of the relationship between the company and the individuals that compose it is demonstrated and how this relationship can affect organizations and then the challenges to establish excellent organizational communication are listed, such as the establishment of good relationships and the way to disseminate information. At the end, it is presented how DICTs can impact this communication process in a broad way, and some types of technologies and their specific impacts on communication are highlighted, such as big data, cloud computing, virtual and augmented reality, and artificial intelligence. Where it is possible to conclude that communication of excellence in companies is essential and digital technologies are extremely important for the realization of this, as their applicability meets the needs of organizational communication. This article used bibliographic texts for its elaboration and is an exploratory research.