Cross-media Integration of Film and Television and Cultural Tourism in the Context of Internet Celebrity Cities

In 2023, with the hit of the TV series "Long Moon Embers", Bengbu will become popular on the whole network, which will make film and television programs and cultural tourism a cross-media integration for a while. Despite the hot atmosphere of the tourism market, the quality of cultural and tourism products is uneven, and it is difficult to live up to the truth under the banner of culture. This not only affects the consumer experience, but also detrimental to the long-term development of the industry. The TV series is detonated, and Bengbu's own profound historical context and urban heritage are the blessings of cultural tourism development. In the face of the city's "out of the circle", Bengbu City should take advantage of the situation to pursue, dig deep into its own resource endowment, and deeply cultivate cultural resources to build a cultural and tourism city; It is necessary to take the opportunity to transform, improve the business environment and industrial ecology, and stimulate the vitality of the city to achieve sustainable development. Do a good job in service with heart and affection, and continue to stimulate new momentum for the development of the cultural tourism market.

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Publication Details

Journal
International Journal of Education and Humanities
Published
2024-09-18
DOI
https://doi.org/10.54097/sr2dcj07
Primary Topic
Asian Culture and Media Studies
Type
article
Field-Weighted Citation Impact
0.00

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article

Cross-media Integration of Film and Television and Cultural Tourism in the Context of Internet Celebrity Cities

A Liu, Jiankang Liu, Siyu Sun, Yixiao Wu
International Journal of Education and Humanities
Asian Culture and Media Studies
article

Cross-media Integration of Film and Television and Cultural Tourism in the Context of Internet Celebrity Cities

A Liu, Jiankang Liu, Siyu Sun, Yixiao Wu
article en

Abstract

In 2023, with the hit of the TV series "Long Moon Embers", Bengbu will become popular on the whole network, which will make film and television programs and cultural tourism a cross-media integration for a while. Despite the hot atmosphere of the tourism market, the quality of cultural and tourism products is uneven, and it is difficult to live up to the truth under the banner of culture. This not only affects the consumer experience, but also detrimental to the long-term development of the industry. The TV series is detonated, and Bengbu's own profound historical context and urban heritage are the blessings of cultural tourism development. In the face of the city's "out of the circle", Bengbu City should take advantage of the situation to pursue, dig deep into its own resource endowment, and deeply cultivate cultural resources to build a cultural and tourism city; It is necessary to take the opportunity to transform, improve the business environment and industrial ecology, and stimulate the vitality of the city to achieve sustainable development. Do a good job in service with heart and affection, and continue to stimulate new momentum for the development of the cultural tourism market.

International Journal of Education and HumanitiesVol. 16(2)
Anhui University of Finance and Economics (CN)
Anhui University, Anhui University of Finance and Economics
Openalex Percentile: Top 73%
Asian Culture and Media Studies
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