The Business of Canang: An Overview of the Role of Balinese Women in Local Economic Development In The Breath Of Hinduism

The shift in the lifestyle of Balinese people from agrarian to industrial has changed the order of people's lives, one element of this is the emergence and development of the canang sales business. Yadnya offerings in the form of canang are the religious breath of the Hindu community in Bali. When these offerings cannot be made by households for various reasons, this creates business opportunities for Balinese women. This study aims to determine the role of Balinese women in the selling business of canang seen from the aspect of the local economy that is carried out in relation to Hinduism in Bali. This type of research is non-experimental research (ex post facto) with a qualitative descriptive method. The research sample is canang traders in Badung Regency and Denpasar City. Data collection techniques were observation, interviews, literature study, and documentation. Data analysis techniques were data reduction, data presentation and conclusion drawing. The results showed that the factors that influenced Balinese women choose to work as canang traders were for reasons of profit, flexible business, being able to divide their time with the time saving of being housewives, and having market share. The increase in activity and economic value comes not only from their canang sales business, but can also create new business opportunities from canang raw materials such as coconut leaves, banana leaves, various kinds of offering flowers, porosan, and other materials provided by local communities. These various business activities involved in selling canang and the raw materials of canang certainly move the wheels of the local economy of Bali.