ROLE OF INTERNET MARKETING IN PROMOTING SALES: AN ANALYSIS

Marketing in olden times meant only traditional marketing which involved the use of radio, television, newspapers, magazines, pamphlets etc. With the rapid growth in technology, the focus shifted from the traditional form to digital form. The newest medium of communication known as the internet was developed in 1969 in the US to facilitate a joint project between the US military and several research organizations. In 1971, network e-mail was invented, even though initially it was very slow but gradually gained momentum and was established for international connections in 1973. The official term ‘Internet’ was for the first time used in 1974 and the first online protocols were established in the 1980s. Early 1990s witnessed a tremendous growth in internet and Tim Berners- Lee who is known as the creator of the internet released the URL protocol, web browser, software and world wide web to the public. The firms took this invention to their advantage and used it to promote and facilitate their businesses across the globe. So traditional marketing became slowly a thing of the past and was replaced by digital marketing/E-marketing/ Internet marketing. The objective of the study is to understand the concept of Internet Marketing and how it helps in boosting sales of a business firm.