The future of the Chimborazo paper sector: Strategic Management, development and road infrastructure

Introduction: Chimborazo, a mountainous province in Ecuador, stood out as a major potato producer. Its climatic and geographical conditions favored the cultivation of this tuber, which not only fed the local population but also boosted the regional economy. However, the quality of the road infrastructure posed a significant obstacle to the sector's development. Methods: The research aimed to explore the situation of potato production in Chimborazo, highlighting its potential and the challenges it faced, particularly regarding road infrastructure. The methodology applied consisted of reviewing information from official sources such as the Ministry of Agriculture and Livestock, the National Institute of Agricultural Research, and the Provincial Government of Chimborazo. Results: The research determined that potato production in Chimborazo presented high potential, driven by favorable agroecological conditions and market demand. However, this potential was limited by poor road infrastructure, which led to harvest losses, increased transportation costs, and restricted marketing opportunities. Conclusions: It was concluded that investment in road infrastructure, including roads, bridges, drainage, and adequate signage, was essential to strengthen Chimborazo's potato sector. This would reduce losses, optimize transportation logistics, and expand market access possibilities