52 A concept evaluation of the benefits of behaviour change interventions at health screening events

<h3>Background</h3> Pumping Marvelous the UK patient-led Heart Failure charity lead a national campaign aiming to identify unexpressed diagnosis and risk by offering screening for hypertension, arrhythmias and HF. One site selected deprived areas to deliver a partner collaborative health promotion marketplace. Engaging deprived communities is perceived as problematic due to poor health literacy. This approach may achieve integrated care aims by ‘creating genuine co-operation and collaboration to meet population local health need’. <h3>Aim</h3> To engage the public in behaviour change interventions <h3>Methods</h3> Patients from three primary care networks were offered the opportunity to attend a heart health screening day in North Stoke-on-Trent at Stoke City’s football stadium, aiming to diagnose hypertension, arrhythmias and heart failure. While engaged, all patients were invited to discuss behaviour change interventions within a marketplace layout from 16 organisations including NHS services, charities and private companies. All organisations were asked to complete a 3 question Likert scale (1 strongly disagree - 5 strongly agree) rating the venue, patient engagement and likelihood of attending future events. <h3>Results</h3> All three questions showed positive outcomes (<i>n</i>=14), with questions 1 and 3 (table 1) having a median score of 5, while 2 had a median of 4, the interquartile range was small across the questions ranging from 0.75 – 1. <h3>Conclusion</h3> Screening events appear to be popular with behaviour change organisations, with all stating they would attend another event. While only 3 did not agree they got public engagement and all liked the marketplace set up. As this screening focused on deprived areas, this approach may aid in addressing the health intervention gap. However, the evaluation lacks insight from a service user perspective and would benefit from further appraisal of their experiences to further understand why engagement increases and whether it alters behaviour.