KEY DRIVERS AND CHALLENGES FOR THE ADOPTION OF MOBILE BANKING APPLICATION

There has been huge development seen in Mobile Banking application over the few years in India. For faster and more efficient transactions, buyers are switching to Mobile Commerce. Mobile Trade is in huge demand as it is easily incorporating in this innovative market .When we talk about cell phones these days; they are not utilized for sending or receiving messages. It has become as source of exchange and online trading business. An effort has been made in this work to ascertain the various elements that affect the reception concerning Mobile Banking in respective of Mobile Commerce. The tremendous growth in the mobile devices in India reveals that the majority of Indians have adapted to cell phones and its innovations. Using a portable device is not restricted for calling, informing, and recreations but it is being practically utilized by an individual, private, business or any other entity. Due to security concerns and attentiveness, most people conduct Mobile Commerce through E-trade. Article sheds light on the various challenges and the key drivers which influence a common individual towards the adoption of mobile banking applications, which is a key for the expansion and survival of any mobile commerce in near future. Mobile Banking plays a crucial role in Promotion of Mobile commerce in the dynamic and flexible era which is the key requirement of any business market, in order to sustain and survive for future course of action. The method used for this Research is secondary and research is exploratory and quantitative.