#Haul: An analysis of YouTube Discourse Surrounding Over-Consumption and Sustainability in Haul Videos

Fast fashion, the accelerated production, consumption, and discard of cheaply made garments, has tremendous negative environmental impacts ranging from increased energy and water usage to waste management issues. Social media, and in particular video sharing platforms like YouTube, have become a prominent part of promoting the consumption of fast fashion. However, at the same time, these platforms have also facilitated the promotion of alternative, more sustainable fashion trends such as thrift shopping.