Are We Worse Off After Policy Repeals? Evidence from Two Green Policies

Implementation of public policies sometimes results in spillover effects on nontargeted outcomes. When policy makers repeal these policies due to industry pressure and community resistance, do the spillover effects from the policy persist after a repeal? Specifically, the authors ask (1) whether these spillovers induced by policy, when present, carry on after a repeal (i.e., become “carryovers”); (2) how these carryovers evolve over the short and medium term; and (3) what benefit thresholds the policy must meet to offset spillovers during implementation and carryovers after repeal. To address these questions, the authors examine two pro-environment policies that were later repealed: a ban on single-use plastic grocery bags and the imposition of a fee. They find that the increase in trash bag sales, which began during policy implementation, persisted for several months after repeal. A break-even analysis suggests that the net effect on plastic bag savings is likely positive even after repeal. Only modest reductions in grocery bag use would be needed to break even, suggesting a favorable outcome for the environment. This study alerts policy makers and firms to potential carryovers from policy repeals that can persist well after a repeal.

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Publication Details

Journal
Journal of Marketing Research
Published
2024-09-30
DOI
https://doi.org/10.1177/00222437241290157
Citations
1
Primary Topic
Climate Change Policy and Economics
Type
article
Field-Weighted Citation Impact
1.13
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article

Are We Worse Off After Policy Repeals? Evidence from Two Green Policies

Sungjin Kim, Dinesh Puranam, Hai Che, Jangho Hong
1 citations
Journal of Marketing Research
Climate Change Policy and Economics
1.13
article

Are We Worse Off After Policy Repeals? Evidence from Two Green Policies

Sungjin Kim, Dinesh Puranam, Hai Che, Jangho Hong
article en
1 citations

Abstract

Implementation of public policies sometimes results in spillover effects on nontargeted outcomes. When policy makers repeal these policies due to industry pressure and community resistance, do the spillover effects from the policy persist after a repeal? Specifically, the authors ask (1) whether these spillovers induced by policy, when present, carry on after a repeal (i.e., become “carryovers”); (2) how these carryovers evolve over the short and medium term; and (3) what benefit thresholds the policy must meet to offset spillovers during implementation and carryovers after repeal. To address these questions, the authors examine two pro-environment policies that were later repealed: a ban on single-use plastic grocery bags and the imposition of a fee. They find that the increase in trash bag sales, which began during policy implementation, persisted for several months after repeal. A break-even analysis suggests that the net effect on plastic bag savings is likely positive even after repeal. Only modest reductions in grocery bag use would be needed to break even, suggesting a favorable outcome for the environment. This study alerts policy makers and firms to potential carryovers from policy repeals that can persist well after a repeal.

Journal of Marketing ResearchVol. 62(2)
University of California, Riverside (US), University of Southern California (US), Marshall B. Ketchum University (US), Rutgers Sexual and Reproductive Health and Rights (NL), Arizona State University (US)
Openalex Percentile: Top 11%
Climate Change Policy and Economics
1.13
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