Consistency of Youth Identity Construction in Media Texts: Development and Adaptation of Actor-Network Theory for Empirical Media Research (Сase Study)

The formation of youth identity in communication is on the agenda of many areas of humanitarian knowledge. We analyzed communication within the framework of an educational media project, which resulted in the construction of the expected identity. In the course of the analysis, we used a conceptual model of communication that combines the stages of identity construction in interaction with the environment and the actions of actors from the standpoint of the methodology of actor-network theory. A three-dimensional model of communication is presented for the first time, where actors and actants change the communicative process by their affordances and resistance. The obtained results allow to delineate the necessary actions of human and non-human actors at each stage of communication and identity integration, giving the opportunity to justify a new theoretical direction in the study of the problems of identity construction through media communication. The methodology requires further testing, but there are already positive results. The tendency of actualization of urban identity of young people depending on the focus on interaction with the heritage of the city and according to the stages of communication, according to the conceptual model, has been established. The article is intended for specialists in mass communication and journalism, and will also be useful for those interested in the ontological turn in humanitarian knowledge, actor-network theory, discourse and media text analysis.