From News Rooms to Press Releases- Redefining Public Relations as the New Journalism

This paper attempts to look at the changing geography of public relations as it's fleetly transubstantiating to perform with old journalism. It critically assesses how PR has come a major player in public converse and how these have made their way into the mainstream media stories and eventually public opinion. The paper shall take a critical look at the strategy the PR companies employ to produce popular and harmonious press releases and pitches with intelligencers and the followership, in areas similar as liar, media relations, extremity operation, and the objectification of new media, social media engagement. It also arises the ethical considerations and problems that PR professionals must have, including not getting prejudiced and transparent while representing the interest of their guests. This demonstrates how public opinion can be manipulated and used through the help of PR and the need to uphold the loftiest integrity norms within those professionals working in the field. This study is understood by the literacy areas into the farther direction of communication and PR manipulation, as well as its eventuality.