Analysis of Preference Factors by Measuring User Experience Design in Pop-Up Store Space

This study aims to analyze the preferred factors that make pop-up stores pleasant and comfortable for consumers from a user experience perspective.As a research method, two pop-up stores, 'Suzume's Locking Up' and 'Zigzag', were selected, and an unspecified number of people who had experienced pop-up stores were asked 16 questions reflecting four spatial characteristics of pop-up stores: temporality, saleability, interactivity, and differentiation, categorized on a 5-point Likert scale.The results of the study showed that accessibility and the attractiveness of the space were the preferred factors for temporality, while products display and scarcity of products were the preferred factors for saleability.For interactivity, sights and experiences that can be uploaded to personal SNS and stimulating experiences were preferred factors, and for differentiation, concept implementation and space experience appropriate to the product were preferred factors.The significance of this study is that it identified the subjective preference factors of pop-up store