A Study on Consumer Preferences for Zero Beverage Label Design in China

The purpose of this study is to help diabetic and overweight patients.The scope of the study is to identify visual factors preferred by Chinese consumers, focusing on the zero-drink label design.The research method analyzes consumer behavior of 231 adults in China.The 23 questionnaire online was derived using the self-administration method, and 231 data of the final sample were derived and analyzed again by SPSS statistical analysis ANOVA.The selection criteria for zero drinks are the highest sales in three Chinese shopping malls as of 2024, extracted from natural sugar, and compared with 7 products with similar price ranges.The research analysis is the six elements of visual design: brand image, logo color(main color, auxiliary color), handwriting(kellipography), graphic and illustration, and price.