Research on Innovation of Communication Path of Anhui Tea Culture in Short Video Era

With the rapid rise of short video platforms, profound changes have taken place in the way of information dissemination, which provides a new opportunity for the dissemination of traditional culture. Anhui tea culture, as an important part of Chinese excellent traditional culture, how to innovate the communication path in the era of short video has become a topic worthy of discussion. This paper aims to analyze the characteristics of the current short video era, explore the status quo of Anhui tea culture communication, and put forward suggestions on innovative communication paths.