THE IMPACT OF DIGITAL TRANSFORMATION IN UNIVERSITIES ON GLOBAL ECONOMIC DEVELOPMENT

The article explores how the digital transformation of universities impacts economic development. Digital technologies have become an integral part of education, changing the quality of education and economic processes. By implementing digital technologies, universities not only improve educational outcomes, but also foster the creation of new industries, jobs, and global markets integration. Special attention is given to digital platforms that ensure effective interaction among teachers, students, and administrators, optimizing resource management and productivity. The economic aspects of digitalization, such as the development of new business models and the integration of economic entities into a unified information space, are also considered. The SWOT analysis highlights both the benefits of digitalization, such as transparency and accessibility of education, and the threats, such as cybersecurity challenges and infrastructure monopolization. The article concludes that digital transformation in universities drives economic growth, encourages innovation, and enhances workforce training for the global market.