Loving our leaders: A triangular theory of love for political figures

Abstract Many people support and stand by political candidates in the same way that a person might support a significant other. In two studies, we preliminarily explored the utility of a triangular theory of love proposed for political figures. In the first study, data from 87 university students were used to obtain results relating to levels of intimacy, passion, commitment, and satisfaction for a participant‐chosen political figure. We hypothesized that intimacy, passion, and commitment would predict higher levels of satisfaction with political figures. Correlational analyses revealed significant relationships between all three variables and satisfaction. In stepwise multiple regressions, intimacy and passion retained significant relationships with satisfaction. In the second study, 299 university students reported levels of intimacy, passion, commitment, and satisfaction for three political figures: Joe Biden, Donald Trump, and Barack Obama. All three variables were significantly correlated with satisfaction for each candidate. Stepwise multiple regression analyses revealed that intimacy and commitment, but not passion, predicted satisfaction for Joe Biden and Donald Trump. Intimacy, passion, and commitment significantly predicted satisfaction for Barack Obama. Voters may experience a kind of love for political figures, and understanding this relationship may have implications for helping voters make informed decisions during elections.