Study on Impact of Entertainment in the Context of Digital Capitalism on Youth Development

The development of electronic Internet technology has led to the construction of another world - a world constructed by data, or numbers of all kinds, where real-life individuals meet in another world in a “virtual body” state, and where the limits of time and space are completely broken. The limitations of time and space are completely broken. This has brought great convenience to the media industry and new business opportunities to capital. Major digital platforms have a huge number of Internet users, and after collecting their personal data and browsing information, they can accurately deliver content that may be of interest to them. In addition, the boom in the culture and entertainment industry has led to platforms putting icons in front of the public and making them objects of imitation and admiration. People are exposed to the data network constructed by mature technology, and the digitalisation and digital industrialisation of the industry have become a general trend. Stars, the money-making tools of capital, are being created in various ways, forming a complete industrial chain and controlling the vast number of Internet users. Teenagers, as active users of the Internet, are still at the stage of forming their values, so the various idol stars launched by the media industry have a huge impact on their development. The media industry, controlled by capital, pays more attention to economic benefits and sometimes even ignores social benefits in order to realise its value proliferation, seriously misleading young people whose values are not yet set and increasing the scope and intensity of capital exploitation, which urgently needs to be regulated and corrected by measures taken by the relevant authorities.