The dynamics of development of the Ukrainian-language segment on TikTok: evolution and contemporary challenges

This article examines the dynamics of development of the Ukrainian-language segment on the TikTok platform, evaluates the influence of this social media application on the formation of Ukraine's information space, and identifies key trends and changes in Ukrainian-language content from its inception on the platform to the present day. The study explores the emergence, development, and peculiarities of the TikTok platform in the global and Ukrainian information space, identifying factors contributing to the creation and dissemination of Ukrainian-language content on TikTok. Research delves into the content produced by Ukrainian bloggers on TikTok and considers its potential impact. It is found that TikTok initially served predominantly as a Russian-language entertainment platform upon its introduction to Ukraine, evolving later into a multifunctional tool facilitating the widespread dissemination and consumption of Ukrainian-language content. The growth of the Ukrainian-language segment on TikTok contributes to the formation of national identity and culture, as well as the strengthening of the state language. Ukrainian bloggers utilize the platform to promote Ukrainian values, social initiatives, and mobilize public opinion amidst Russian military aggression. Analysis of TikTok's development dynamics provides grounds to anticipate its increasing influence on our country's information space.