THE IMPACT OF SOCIAL MEDIA ON WOMEN-OWNED START-UPS IN KALYANA KARNATAKA REGION

The modern world is equally distributed to working nature with men and women so therefore is the concern about the sharing the ration of the contribution to the nation to the growth regarding economic activities are going to increase with these supportive entrepreneurship activities booming the dimension of the employment opportunities providing to the rural areas women workers who are working under blue color jobs, these are the eminent fields like micro small medium entrepreneurships are providing the monetary activities like handloom, producing cosmetic things to the festivals and cultural programs in the festivals like Dasara, Deepavali, mehndi during marriages and engagement occasions during marriage and other large group of peoples gathering together therefore these are the things which produces the women involvement in the developing the growth of the small scale medium entrepreneurship in the growing businesses beauty enhancement selling things and introducing through social media. KEYWORDS: Social Media, Facebook, LinkedIn, Instagram, Women-Owned Start-Ups, Effective Digital Strategies