The Impact of E-Ticketing System on Bus Transportation Service in Tanzania

This study investigates the impact of the e-ticketing system on bus transportation services in Tanzania. The main objective of the research is to assess how the e-ticketing system influences various aspects of bus transportation in Tanzania. Specific objectives include examining the role of e-ticketing, identifying the challenges it poses, and exploring strategies for its improvement. Primary data were collected through well-structured questionnaires and in-depth interviews, providing both quantitative and qualitative insights into the effectiveness of the e-ticketing system. The findings reveal that the e-ticketing system has significantly enhanced revenue management, passenger convenience, sustainability, and fraud prevention, with significance levels of .02, .01, .02, and .02, respectively. These results highlight the system's valuable contribution to improving service quality. However, the study also identifies several challenges, including technical issues, connectivity problems, resistance to change, and security concerns. To address these challenges, the study proposes strategies such as increasing awareness and educational campaigns, upgrading technology and infrastructure, implementing offline options, and enhancing feedback and support mechanisms. These recommendations aim to optimize the e-ticketing system's effectiveness and address its limitations, ultimately improving the overall bus transportation service in Tanzania.