Small business leadership, peacebuilding, and citizen perceptions of businesses as peacebuilders: theory and evidence from Colombia

Purpose Businesses are increasingly engaged in actions to support peace in conflict- and violence-affected communities. Yet there is limited knowledge about why business leaders engage in peace or how citizens perceive the importance, efficacy and impacts of business contributions to address conflict and violence. These gaps are particularly acute for small business scholarship. This paper aims to address these. Design/methodology/approach This paper considers how small and medium enterprises (SMEs) view their peace-positive actions and how these are perceived by communities. This paper examines this by using two original primary surveys conducted concurrently in May 2021 in Bogotá and Medellín, Colombia. Question themes included: SMEs operating environments, relationships and networks, experiences of violence, SMEs community contributions and citizen perceptions of businesses as peacebuilding agents. Findings The results show that small business leaders who supported their communities with peace-positive actions saw their businesses perform better and held positive views of the benefits of engagement. Further, citizen perceptions of businesses contributions to peace declined where insecurity increased and improved where businesses – and in particular MSMSEs – engaged more in their communities. Research limitations/implications This paper discusses certain limitations related to the use of a mobile-phone based sampling methodology enumerated during an ongoing pandemic. Originality/value This paper presents an original contribution that examines both SME and citizen perceptions of businesses peace-positive actions. The findings inform notions of SME leadership in fragile contexts, as well as the role of the private sector in conflict spaces more generally. They also suggest a greater focus on understanding the broader perceptions of businesses actions toward peacebuilding within society.