Multi-Ethnic Marketing: Coca-Cola’s “America Is Beautiful”
Click to launch & play an online audio visual presentation by Dr. Tana Cristina Licsandru and Dr. Charles Chi Cui on Multi-ethnic marketing: Coca-Cola’s “America Is Beautiful”, part of a collection of multimedia lectures.
Authors
- Tana Cristina Licsandru (ORCID: https://orcid.org/0000-0002-7557-2762)
- Charles Cui (ORCID: https://orcid.org/0000-0001-7564-7800)
Institutions
- Queen Mary University of London (GB)
- University of Westminster (GB)
Publication Details
- Journal
- The business & management collection.
- Published
- 2024-09-30
- DOI
- https://doi.org/10.69645/hphy3728
- Primary Topic
- Migration, Ethnicity, and Economy
- Type
- article
- Field-Weighted Citation Impact
- 0.00