Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

Examines the removal of gamification from a financial services app and its impact on incentivized behaviors like bill payments.

Authors

Institutions

Publication Details

Journal
Marketing Science
Published
2024-09-30
DOI
https://doi.org/10.1287/mksc.2023.0345
Citations
3
Primary Topic
Educational Games and Gamification
Type
article
Field-Weighted Citation Impact
2.37
Controls
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article

Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

Simon J. Blanchard, Mike Palazzolo
3 citations
Marketing Science
Educational Games and Gamification
2.37
article

Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

Simon J. Blanchard, Mike Palazzolo
article en
3 citations

Abstract

Examines the removal of gamification from a financial services app and its impact on incentivized behaviors like bill payments.

Marketing ScienceVol. 44(3)
Georgetown University (US), University of California, Davis (US)
Openalex Percentile: Top 11%
Educational Games and Gamification
2.37
DOISourceOpenAlex
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Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors — Simon J. Blanchard, Mike Palazzolo · Marketing Science (2024) | TGRS Research Map | TGRS