Forming economic factors of digital environment

Digital environment includes a huge number of information and telecommunication technologies (IT), while their usage generates common features for them. The goal of the study is to identify the cumulative factor of digital environment and analysis of ways to exploit them into economic activities. The analysis of quantitative indicators of the state of digital environment in Russia and abroad shows that intensity growth rate of IT use exceeds the growth rate of the number of IT in society and create the following IT properties: 1) to generate a continuous flow of digital data; 2) to ensure the delivery and consumption of digital products and services; 3) to support instant interaction between actors and automatic interaction between items. An organisational innovation activity conducts economic factors of digital environment into economic activity. The peculiarities of innovation activity in digital environment consist of widespread open access to certain content and software applications, shared accumulation of IT, involvement of suppliers and consumers in designing and testing the innovations. The success of applying cumulative factors of IT depends on management mechanisms more than on technological solutions since the analysis has shown that more than 90% of Russian companies overcome the technological threshold for their use. This fact favorably distinguishes the capabilities of digital environment accumulated over the past decades from cutting edge technologies such as artificial intelligence and blockchain, which requires significant investments in IT.