EFFECTS OF DIFFERENCES IN MOTIVE FOR USE AND SEATING POSITION ON ATTITUDES AND IMPRESSIONS OF RIVERSIDE OPEN CAFÉ USERS

The purpose of this study is to understand the reality of riverside open cafes and to clarify the effectiveness of riverside utilization and the relationship between items. Therefore, we conducted two surveys of riverside open cafes in Hiroshima City. As a result, the effectiveness of riverside utilization was confirmed by the fact that more than half of the respondents use the cafes for the purpose of being on the riverside and that the users frequently viewed the riverside elements. It was also confirmed that seating position and purpose of use have a significant impact on utilization.