Standardization Efforts for Ayam Goreng Kalasan Industry Cluster Through a Partnership Between the University and Local Government to Maintain its Local Wisdom

A community service partnership is carried out between a universityand a local government to standardize processes and products produced by theAyam Goreng Kalasan industry cluster. Efforts are made through a series offocused discussion activities, knowledge sharing, and material provision, as wellas training and mentoring on aspects of standardization, product diversification,and promotion toward marketing with a broader scope. The first three stageswere carried out with the involvement of local government. The results ofthe community service implementation were measured using a comparison ofknowledge of business actors before and after the implementation of the activities.A total of 31 business actors, as members of the Ayam Goreng Kalasan MajuMakmur industry cluster, have participated in this activity. Increased knowledgeis observed in all aspects: standardization, diversification, management, andmarketing. The collaboration between the university and the local government,therefore, can increase the participation of business actors, accelerate the requiredstandardization and certification process, and further increase the possibility ofsustainability of cluster business development.