Kelayakan Usaha Madu Berbasis Eduwisata Lebah Tanpa Sengat Di Pondok Pesantren Kabupaten Lebong

The demand for honey has increased from year to year, based on BPS data, the number of honey imports has increased significantly every year, however, according to the Indonesian Beekeeping Association, honey consumption in Indonesia is still low per year, namely 15-20 grams/capita/year. The Nurul Qur'an Islamic boarding school in Lebong Regency has a stingless bee educational tour to provide education about bees and honey directly as a promotion to visitors. The aim of this research is (1) to determine the feasibility of various non-financial aspects of an edutourism-based honey business through market aspects, technical aspects, legal aspects, management aspects, social, economic and cultural and environmental aspects. (2) to measure the financial feasibility analysis without a training package and homestay facilities (scenario 1) compared to an edutourism-based honey business with a training package and homestay facilities (scenario 2) using investment criteria, namely NPV, Net B/C, IRR, and Payback Period, . Data collection methods include surveys, interviews and document studies, the sampling technique uses purposive sampling. The results of the analysis of non-financial aspects which include market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects show that this business is feasible to run. The results of the financial analysis seen from the calculation of Payback Period, IRR, NPV and Net B/C show that scenario 1 is more profitable compared to scenario 2. Then for the results of sensitivity analysis using switching values product prices and honey production are more sensitive compared to total fixed costs. costs) and variable costs, so it is recommended to maintain product availability and quality and improve marketing with various effective approaches.