Research on the Competitiveness Evaluation of Rural B&B Cluster Based on GEMS Model——Taking Pengzhou Longmen Mountain Jianjiang River Valley Eco-tourism Area as an Example

In the context of rural revitalization, the rural B&B industry demonstrates notable dynamism and exhibits a tendency towards clustering. Using the GEMS model, the competitiveness of the local rural B&B industry cluster is evaluated at four levels: foundation, enterprise, market and environment. The findings indicate that the rural B&B industry cluster in the Pengzhou Longmen Shan Jinjiang Valley Eco-tourism Area exhibits certain competitive advantages. However, there is potential for enhancement at the market and enterprise levels. Consequently, recommendations for promoting the sustainable development of the cluster are proposed.