A Study on Chinese Translation of English-Japanese Movie Titles from the Perspective of Linguistic Conformity Theory

Movie translation plays an important role in the dissemination of a movie, just like the trademark and promotion card of a movie. It not only needs to match the style of the original movie, but also needs to have commercial value. The quality of title translation directly affects the box office and audience attendance. This paper takes the 250 movies with the highest Douban ratings as the research object, and collects relevant data by constructing a database. Through the literature survey, it is found that the current Chinese translation of movie title translation is mostly studied from the perspective of Purpose Theory and Dynamic Equivalence Theory, but a systematic framework has not yet been formed, so it is difficult to solve the problem of actual title translation. The purpose of this paper is to analyze the current problems in movie translation from the perspective of linguistic conformity theory, including copying and reproducing, formatting translation, unclear meaning, and words deviating from the theme. This paper argues that the proposed title translation should truly and accurately reflect the core of the original title and more deeply combine with the local culture, with the intention of providing new perspectives for movie translation to improve the translation quality of Chinese titles.