Addressing cold start problems in new store locations with transfer learning in spatial GNNs

The cold start problem poses a significant challenge for retailers opening new store locations, primarily due to the lack of historical sales data necessary for accurate demand forecasting and effective inventory management. This paper explores the application of transfer learning within spatial Graph Neural Networks (GNNs) as a solution to this issue. By leveraging existing data from established stores that share similar characteristics, our proposed methodology enhances the forecasting accuracy and helps mitigate the risks associated with new store openings. We detail the architecture of the spatial GNN model, which captures complex spatial relationships and customer interactions, providing richer insights into demand patterns. Experimental results demonstrate substantial improvements in forecasting performance compared to traditional methods, highlighting the potential of transfer learning to inform strategic decision-making in retail. This research aims to provide actionable insights for retailers seeking to optimize their operations in new markets.