“OBE + PBL” Educational Concept for Cultivating “Live Streaming Sales” Talents in Business English

With the rapid development of e-commerce, “live streaming sales” has become an emerging sales model. This paper aims to explore how to build a training model for “live streaming sales” in Business English under the guidance of Outcome-Based Education (OBE) and Problem-Based Learning (PBL) educational concept, which is a new teaching model aimed at cultivating students’ practical abilities and innovative thinking. The research shows that the “OBE + PBL” educational concept can effectively improve students’ professional skills and comprehensive quality, providing new ideas and methods for the training of “live streaming sales” in the Business English major.