Institutional Capacity of Msme Based on Local Potential: A Case Study in Girikerto, Turi, Sleman

The research is focused on the institutional capacity of MSME based on local potential. The research problem are how is institutional capacity of MSME in Girikerto? do they have sufficient, strong, effective, and efficient institutional capacity? How to strengthen the institutional capacity of MSMEs so that they are able to drive the community's economy by utilizing and empowering local potential? The aim of the research is to examine how to strengthen the institutional capacity of MSMEs based on local potentials in Girikerto, Turi, Sleman. The research used qualitative descriptive method, The data were collected through observation, documentation, and interview to the informants. This research emphasize on the Model Business CANVAS approach. The result of the research showed that strengthening and developing institutional capacity in Girikerto Village requires a comprehensive and coordinated approach. Through the implementation of the Canvas Business Model and increased interaction, coordination, and synergy among stakeholders. In order to improve the effectiveness of the MSME Forum, it is necessary to strengthen and develop institutional capacity. This includes the optimization of all elements of the Canvas Business Model so that local potentials can be exploited in an innovative way, thereby having a positive impact on the well-being of the community. The theoretical implications of this study offer an analysis of institutional capacity to improve understanding and implementation of the Canvas Business Model to be more structured and planned through interaction, coordination, and synergy between stakeholders.