CULTURAL HERITAGE EDUCATION AS A CONSUMER PRODUCT IN THE AGE OF CULTURAL INDUSTRIES, THE CASE OF THEN TAY HERITAGE IN LANG SON

In an era of globalization and cultural integration, cultural heritage plays a crucial role in preserving and promoting the cultural diversity of communities worldwide. This article explores the Then Tay cultural heritage in Lang Son, an ethnic cultural resource with the potential to create valuable consumer products in the age of cultural industries, particularly when viewed from the perspective of heritage education. The research methodology involves a comprehensive review of relevant literature to examine the heritage, the role of heritage education in conserving, developing, and promoting it as a consumer product in today's cultural industrial age. The proposed educational strategies outlined in this article aim to both enhance the exploration and understanding of the heritage while creating consumer products that are relevant to the modern era, honoring and preserving the precious cultural values of the Tay community in high school. This approach seeks to help the heritage adapt and thrive in the challenging context of the cultural industrial age. Keywords: Cultural heritage; heritage education; cultural industries; consumer products; Then Tay heritage; Lang Son.