Design of Tourist Wayfinding System in Zhaoqing from the Perspective of Cultural Ecology

In order to enhance the overall image and service level of Xinghu Lake scenic area, this project aims to design a comprehensive, practical, and aesthetically pleasing tourist wayfinding system design product to improve the tourist experience and boost the brand influence of Xinghu Lake scenic area. Methods: Based on research, questionnaire surveys and interviews specific to the Xinghu Lake scenic area in Zhaoqing were conducted. Targeted questionnaires were designed and distributed through online social media, professional survey platforms, and offline on-site interviews, covering respondents of different age groups, occupational backgrounds, and consumption habits. Online official consultations with tourism enterprises were also conducted to obtain industry information. The collected questionnaire data related to Zhaoqing tourist attractions were coded, entered, cleaned, and organized, and statistical software was used for data analysis. Interview records were sorted out, refined, and key information and viewpoints related to Zhaoqing tourist attractions were extracted to form an interview report. The current study shows that tourists recognize and praise the experience functions of Zhaoqing's tourist attractions. The research team has designed "Xinghu Sharp Body," "Logo Design," "Xinghu IP Image Design," and "Xinghu Matching Keychain," which will be applied to the wayfinding system in harmony with the environment and cultural characteristics of Xinghu Lake scenic area, enhancing the tourist experience and convenience. Guided by cultural ecology, the design of the tourist wayfinding system in Zhaoqing should focus on individuality, culturality, ecology, and artistry to enhance the tourist experience and promote the inheritance and protection of local culture.