Study on the Relationship among Social Capital, Perceived Value and Residents' Environmental Responsibility Behavior in Tourist Destinations

The development of tourism promotes the economic prosperity of tourist destinations, but at the same time, it also has a serious negative impact on the local environment, and the environmental problems of tourist destinations have gradually aroused widespread social concern. As one of the important stakeholders in a tourist destination, the residents of the tourist destination live in the local area for a longer time and have a stronger perception of local environmental changes. Therefore, the environmental responsibility behavior of the residents of the tourist destination has a far-reaching impact on the local environment. Promoting the residents of the tourist destination to implement environmental responsibility behavior is an effective measure to realize the sustainable development of the tourist destination. Based on the stimulus-organism-response (S-O-R) theory, this paper constructs a theoretical framework of the relationship between social capital, perceived value and residents' environmental responsibility behavior, so as to clarify the influence mechanism of social capital on the environmental responsibility behavior of tourists. The results show that: (1) social capital can significantly promote the environmental responsibility behavior of tourists; (2) Perceived value can significantly promote the environmental responsibility behavior of residents in tourist areas; (3) Perceived value mediates the relationship between social capital and residents' environmental responsibility behavior.