Reading latent values and priorities in TikTok's community guidelines for children

This mixed-methods study analyzes TikTok's Community Guidelines to understand how ByteDance balances competing priorities around protecting children. The analysis reveals that TikTok employs three interconnected strategies: scaffolding rules by age and risk, segmenting content with tailored policies, and siloing features from children. Underlying these are latent values of positivity, proactivity, and precision that serve priorities of appeasing stakeholders, preempting regulation, and fostering a positive public image. By examining how these strategies and values work together, the study contributes a novel analytical framework for understanding the complex dynamics of youth governance on platforms. The findings illustrate how platform policy documents strategically navigate complex tensions governing children's participation.

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Publication Details

Journal
International Journal of Cultural Studies
Published
2024-09-28
DOI
https://doi.org/10.1177/13678779241276884
Citations
5
Primary Topic
Child Development and Digital Technology
Type
article
Field-Weighted Citation Impact
10.48
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article

Reading latent values and priorities in TikTok's community guidelines for children

Alex Turvy
5 citations
International Journal of Cultural Studies
Child Development and Digital Technology
10.48
article

Reading latent values and priorities in TikTok's community guidelines for children

Alex Turvy
article en
5 citations

Abstract

This mixed-methods study analyzes TikTok's Community Guidelines to understand how ByteDance balances competing priorities around protecting children. The analysis reveals that TikTok employs three interconnected strategies: scaffolding rules by age and risk, segmenting content with tailored policies, and siloing features from children. Underlying these are latent values of positivity, proactivity, and precision that serve priorities of appeasing stakeholders, preempting regulation, and fostering a positive public image. By examining how these strategies and values work together, the study contributes a novel analytical framework for understanding the complex dynamics of youth governance on platforms. The findings illustrate how platform policy documents strategically navigate complex tensions governing children's participation.

International Journal of Cultural StudiesVol. 28(5)
Tulane University (US)
Openalex Percentile: Top 2%
Child Development and Digital Technology
10.48
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