Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective

This commentary expounds on the obstacles and tensions introduced by Grewal, Guha, and Becker using a neo-colonialist perspective to examine the impact of Artificial Intelligence (AI) development as it related to non-renewable resources, datasets and labeling, and global labor exploitation.

Authors

Jie G. Fowler (ORCID: https://orcid.org/0000-0001-7457-9295)
Amy Watson (ORCID: https://orcid.org/0000-0001-6399-3335)
Matthew Todd Royle

Institutions

Valdosta State University (US)

Publication Details

Journal: Journal of Macromarketing
Published: 2024-09-28
DOI: https://doi.org/10.1177/02761467241284790
Citations: 3
Primary Topic: AI in Service Interactions
Type: article
Field-Weighted Citation Impact: 1.04

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article

Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective

Jie G. Fowler, Amy Watson, Matthew Todd Royle

Sep 28, 2024

3 citations

Journal of Macromarketing

AI in Service Interactions

1.04

article

Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective

Jie G. Fowler, Amy Watson, Matthew Todd Royle

September 28, 2024article en

3 citations

Abstract

Journal of MacromarketingVol. 44(4)

Valdosta State University (US)

Openalex Percentile: Top 19%

AI in Service Interactions

1.04

DOI Source OpenAlex

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Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective — Jie G. Fowler, Amy Watson, et al. · Journal of Macromarketing (2024) | TGRS Research Map | TGRS