Unlocking funding success for generative AI startups: The crucial role of investor influence

• Investor influence plays a significant role in securing funding for GAI startups. • Technological advancements have insignificant impact on funding levels. • Building strong investor networks is essential for the growth and success of GAI ventures. Generative AI (GAI) is transforming industries by enabling autonomous content creation. This study explores the impact of investor and technological influences on the funding of 556 GAI startups from 2010 to July 2024. Using principal component analysis, we find that investor influence significantly boosts funding across all levels, while technological influence is insignificant. The results highlight the crucial role of investor networks in securing financial resources for GAI startups. The study's implications suggest that entrepreneurs and policymakers should focus on building strong investor relationships to support the growth of GAI ventures.