The Role of Professional Journalism Associations in Improving the Profession in the UAE

The study aims to explore the impact of press clubs and the Journalists Association on the media environment in the UAE. The environment of journalism has witnessed several professional developments at various levels. Digital transformation has a crucial role in converting the media industry, which has led to changing media practices and business operations. The employment of modern technology related to artificial intelligence has introduced new media strategies such as algorithms, and metaverse, and the massive development of new technologies that support media content and story production such as mobile journalism, data journalism, and citizen journalism. Undoubtedly, the successive evolution in the media sector and its impact on the enormous technological revolution raise many questions about the extent to which the skills of journalistic work keep pace with the changes of the digital age. This places more responsibilities on media institutions, whether organizational or professional. Press clubs and press associations contribute an essential role in implementing media development plans by transferring successful global practices, training media people, and executable recommendations through dialogue meetings that contribute to identifying the future needs of the profession and stimulating honest competition among journalists and media organizations. Therefore, this study aims to explore the role of professional press associations in supporting the profession by monitoring the latest practices and developing performance. This is according to the perceptions of both officials in these institutions and journalists’ perspectives. The importance of this study lies in the fact that it provides a model through which professional opportunities can be found that enhance the progress of media work in the United Arab Emirates (UAE), identify the challenges facing news institutions and journalists, and present different perspectives to form an integrated vision of the reality and future of media in the country.