STUDY ON COORDINATING ABILITY AND PLANNING ABILITY AMONG DAIRY ENTREPRENEURS AND COLLATES WITH THEIR PSYCHOLOGICAL CHARACTERISTICS

The study was conducted in Udaipur district of Rajasthan state selected purposely keeping in view of the fact that the district has highest population of livestock in southern Rajasthan. A sample of 120 respondents was selected for the present study. The results indicated that a majority of farmers had medium level of Coordinating ability. Half (50%) of the small dairy farmers were found to have medium level of Planning ability while majority of medium category of dairy farmers had medium level of decision-making ability whereas in case of large farmer’s category, 58.82% of them exhibited high level of risk of dairy farming enterprise. The correlation analysis revealed the independent variables viz age, education, annual income, training, occupation, scientific orientation, extension and mass media were positively and significantly correlated with farmer’s Coordinating ability. However, education, training, annual income, economic motivation, scientific orientation, market orientation, mass media were found to have positively and significant correlation with Planning ability of the respondents. The determinants, training, occupation, extension, annual income, mass media, economic motivation and scientific orientation were important variables which influenced Coordinating ability and Planning ability of dairy entrepreneurs.