ETHICAL IMPLICATIONS AND BIAS IN GENERATIVE AI

This has led to several opportunities, mainly because generative AI has grown quickly, mostly in the content and services sectors. Since then, there have been some improvements to face these challenges, but there are still some urgent ethical issues and biases. This paper aims to discuss the following concerns concerning ethical questions around generative AI: privacy issues, the threat of misinformation, and issues related to intellectual property ownership. Also, it further proves the existence of bias in the systems and advocates for the consideration of race, gender, and other factors in society. Regarding these issues, the paper tries to answer the questions of what risks generative AI systems have, how these threats can be eradicated, and how the equity of using AI can be enhanced, which is unknown and remains a question among scholars and practitioners.