Technology Admission in Education and Online Entrepreneurship Training at Micro, Small, and Medium Enterprises

The study explores the application of TAM in online entrepreneurship education at the Micro, Small, and Medium Enterprises (SMEs) Food Community in Bandung District, Indonesia. Quantitative methods with survey explanatory approaches are used to answer these research questions. The primary data for this research was collected through questionnaires. The target population consists of the SMEs Food Community, which is spread across 31 districts of Bandung district with 500 active members. A total of 141 valid responses were obtained for data analysis from the SMEs food Community who have followed entrepreneurial education on an online learning platform, online course, or educational portal that provides video-based courses, eBooks, or webinars. This training and education can be website development, digital marketing, content platforms, social media management, and online consulting services. The results of the study using Structural Equation Modeling-Partial Least Squares (SEM-PLS) found that the quality of online entrepreneurship education content has a positive impact on user-perceived usability, and the construction of an online enterprise education platform positively affects the perception of ease of use. Research results show that almost all hypotheses are accepted. Perceived usefulness (PU), perceived ease of use (PEOU), and Attitude Toward Use (ATT) positively influenced the Behavioral Intention to Use (BI) online entrepreneurship education platform.