THE EFFECT OF PERFORMANCE MANAGEMENT SYSTEMS ON JOB SATISFACTION AMONG STUDENT COUNSELLORS IN THE PRIVATE HIGHER EDUCATION SECTOR OF SRI LANKA- WITH SPECIAL REFERENCE TO THE ABC PVT. LTD

Higher education across the world faces continuous transformations which has significantly shaped the manner in which its industry, organizations and people perform.As Chahar and Hatwal (2018) has discussed, Higher education is related to the academic activities, staff, students, administration, research work, financial support by the government and other supporters, activities by students etc. further, private higher education also continue on the academic and non-academic business operation funded with investments and other investment sources.Sri Lanka as a country cannot afford to be left behind in the scheme of things in which private higher education will play a key role.The Student Counselors or Student recruitment officers as key personnel in non-academic caliber in private education institution being relatively target-oriented in nature, focus on the primary responsibility to deliver the number of registrations and income to the business operation.While dealing with such nature of the job, keeping a performance management system to ensure job satisfaction is challenging.