The Application and Development of Design Management at IKEA: A Case Study Based on The Concept of Democratic Design

This report delves into the principles, methodologies, and principles underpinning design management, utilizing the illustrative case of IKEA, a prominent retailer specializing in home furnishings. It conducts a comprehensive review of the existing literature on design management, undertakes an analysis of IKEA's design management framework, and posits recommendations for its continued evolution. The report illustrates how IKEA strategically employs design as a catalyst for organizational success, generating value and impact across various facets of design. Additionally, it elucidates how IKEA navigates diverse markets and customer segments through the implementation of localization strategies. The report culminates by advocating the utilization of the Ansoff Matrix as a guiding instrument for shaping product and market strategies within the context of IKEA.